Brief
create visibility for unilever brands, leading to enhanced TOMA with the aim to create availability, visibility and accessibility in Neighborhood retail outlets.
BRIEF SUMMARY
| Status of the 525 Outlets | Number |
| Merchandizing Outlets | 493 |
| Outstanding | 7 |
| Total | 500 |
Objective
Monitor & manage 500 NHS stores
Ensure availability of Unilever brands in every visited store
Ensure merchandizing and adequate presence of POPMs at every visit
Monitor competition activities and promotions
Develop a relationship with the retailers as retailers becomes ambassadors for the brand
Execution
- A plan was designed to drive accessibility and visibility of Nestle brands in identified neighborhood stores, visibility materials were created for different outlet types.
- Provision of geo-coding services to enable UNILEVER track the exact location of these outlets.
