OVERVIEW
World Pneumonia Day provides an annual forum for the world to stand together and demand action in the fight against pneumonia. With this activation GSK sort to raise awareness about pneumonia as a public health issue and help prevent the millions of avoidable child deaths from pneumonia that occur each year.
SOLUTION
We came up with a plan to create awareness and engage the TG at key touchpoints: High traffic locations, Open market, Primary health care centers & Cinemas.
OBJECTTIVES
- Educate, engage and create awareness on Pneumonia, its causes and its management
- Share all communication materials (Poster, Fliers, Z cards, Pledge card) given through Brand Ambassadors, in the different touchpoints
RESULTS
- Estimated Total Reach: 77,621
- Engagement Reach: 33,000
- Channel Reach Breakdown
- Open Market: Total Estimated Reach 22,901
- Total Engagement Reach: 17,400
- P-H-C Centers:
Total Estimated Reach – 11,267
Total Engagement Reach – 6,650 - High Traffic Locations:
Total Estimated Reach – 30,559
Total Engagement Reach – 8,950 - Cinemas: 13,256
LOCATIONS
Lagos, Abuja & Kano
