PROJECT SUMMARY
World Pneumonia Day is marked every year on November 12th to raise awareness about pneumonia, the world’s leading killer of children under the age of five. It raises awareness of pneumonia as a public health issue and help prevent the millions of avoidable child deaths from pneumonia that occur each year.
OBJECTIVES
Educate, engage and create awareness on Pneumonia, its causes and its management; and in the process, share different communication materials through the Brand Ambassadors
RESULT
Through high traffic locations, open market, PHC centers and Cinema, the total estimated reach is about 77,621.
