PROJECT SUMMARY
On the 3rd & 4th of December, 2020, the Art Of Technology successfully facilitated multi-stakeholder discussions and collaborations along the data value chain as an enabler of a SMARTER LAGOS!
With over 8,700 virtual and real participants and dignitaries, AOT Lagos 2.0 identified and leveraged the outcomes of data and its insights to the development of a smarter city. More importantly, the event strengthened the capacity of stakeholders to actively participate in the development of a SMARTER LAGOS.
AOT Lagos 2.0 successfully helped to chart a vision for the next phase of the journey towards cementing Lagos as Africa’s key tech hub.
AOT Lagos 2.0 is a Lagos State owned tech conference, curated by Eko Innovation Centre and executed by GDM.
CONFERENCE OBJECTIVES
- Review the Smart Lagos journey & present the progress made so far to the stakeholders; validate our experience against global practice & learn from other climes.
- Facilitate multi-stakeholder discussions, exchanges and collaboration on DATA as an enabler of smarter Lagos; creating links between data and smart cities.
- Build and strengthen the capacity of stakeholders to actively participate in Smart Lagos developing process, chart a vision for the next phase and stamp Lagos as Africa’s key tech hub.
TASK
To plan a tech conference that will gather over 5,000 (physical and virtual) tech stakeholders, policymakers, government officials, venture capitalists, product designers, software engineers, creative architects, innovators, tech enthusiasts and principal conversation shapers to drive innovations that will pave way for the evolution of a smarter, digital, more efficient and a more competitive Lagos.
OUR APPROACH
ATTRACT
Use digital tools to create attraction and registration.
CURATE
Host a hybrid event (virtual + physical) to execute the conference.
EXECUTION
Digital Campaign: We launched a massive digital campaign to trigger attraction and interest.
ONLINE BLOGS ENGAGED
- TECH POINT
- TECH CABAL
- TECH NEXT
- TECH ECONOMY
- TEKEDIA
- TECHTRACKAFRICA
- IT NEWS
- ENERGY MIX
- TECHNOLOGY MIRROR
Outdoor
We were also big on outdoor, becoming the biggest spender in Nigeria tech conference outdoor campaign.
2 Gantries
5 LED boards
10 48 sheets
305 A-Boars
95 Lamp posts
RESULTS
- Registration: 7,403
- Reach: 2.34 million
- Impressions: 931, 839
- Engagement: 33, 246
- Attendance [Virtual & Live] Day 1: 8,739 & Day 2 – 5,674
- Media Attraction: 58 Blogs, 20 Print [Newspapers], 25 News Stories
- Readers Reached: 4.3 Million
