TENSION
Malta Guinness was looking to increase their brand presence in KA stores in a way that would promote sales of Malta Guinness during the Ramadan season.
SOLUTION
Make use of Brand Ambassadors in Key Account stores in Lagos to promote Malta Guinness and encourage consumer purchase through rewards for the period of Ramadan
OBJECTIVES
- To promote Malta Guinness sales in Key Account stores.
- To increase brand presence and reward shoppers in key account stores.
RESULTS
- With a team of 6 BA’s & 1 Supervisor we were able to achieve;
- 102 Activations
- 128% sales (pieces)
