Brief
To launch in the Nigerian Market, Godrej is releasing an innovative aerosol solution Good Knight, targeted at consumers in urban communities.
Objective
- Drive brand Awareness of this new entrant.
- Educate TG on brand USP
- Drive brand penetration in Neighborhood stores
Execution
Neighborhoods were stormed with the effectiveness of Good knight power shot brand message. KEEPING SOCIAL DISTANCE AND COVID 19 REGULATIONS
COVERAGE
- LAGOS
- 132 Neighborhoods activated.
- Over 1,320 streets combed across Lagos . (A minimum of 10 streets per neighborhood).
SALES
CONSUMER LEG : N16,371,600 was generated from sales of 27,286 units canisters of Goodknights @ 105% vs. Target.
RETAIL LEG : N2,413,000 was generated from sales of 4,826 units @ 84% vs. target.
