TENSION
Malta Guinness was looking to increase their brand presence in KA stores in a way that would promote sales of Malta Guinness.
SOLUTION
Make use of Brand Ambassadors in selected Key Account stores across Lagos, East, West and North regions to promote Malta Guinness and encourage consumer purchase through rewards.
OBJECTIVES
- To promote Malta Guinness sales in Key Account stores.
- To increase brand presence and reward shoppers in key account stores.
RESULTS
- With a team of 25 BA’s & 5 Supervisors across Lagos, West, East & North we were able to achieve;
- 500 Activations
- 170% sales (cases)
- 90% gifts collection
