Brief
The Nestle brand needed to create visibility for brands in its portfolio leading to enhanced TOMA with the aim to create availability, visibility and accessibility in open market and Neighborhood.
Objective
- Deployment of visibility materials in 110,000 outlets in selected outlets in Nigeria and 1000 in Ghana.
- Creation of availability, visibility and accessibility for all Nestle brands and products in the 111,000 selected outlets. •Merchandising the outlets.
Execution
- A plan was designed to drive accessibility and visibility of Nestle brands in identified neighborhood stores, visibility materials were created for different outlet types.
- Provision of geo-coding services to enable Nestle track the exact location of these outlets.
DEPLOYMENT EXERCISE
CONTROL: Automated Field Tracking System
LOOK OF SUCCESS NEIGHBOURHOOD CHANNEL
LOOK OF SUCCESS OPEN MARKET CHANNEL
