Nestle Brands – Visibility and Deployment

TENSION

The Nestle brand needed to create visibility for brands in its portfolio leading to enhanced TOMA.

OBJECTIVES

  • Deployment of visibility materials in 10,000 outlets in selected outlets in Lagos, North Central, North West and South West.
  • Creation of availability, visibility and accessibility for all Nestle brands and products in the 10,000 selected outlets.
  • Merchandising the outlets.

SOLUTION

  • A plan was designed to drive accessibility and visibility of Nestle brands in identified neighborhood stores, visibility materials were created for  different outlet types.
  • Provision of geo-coding services to enable Nestle track the exact location of these outlets.

RESULTS

  • Visibility materials were deployed to 5,010 outlets Lagos, 1,442 in North Central, 851 in North West and 1,938 in the South East.
  • 92.41% of the overall target was achieved.
  • 9,241 outlets were geocoded.
  • The presence of Nestle houses in outlets helped boost sales.