TENSION
Imperial leather body spray and roll-on desires to increase shelf off-take and induce trial by sampling, drive sales (218,080) in Modern Trade, Neighbourhood and Open Market
OBJECTIVES
- To drive trial, and propel purchase and re-purchase of IL DEO Variants.
- To increase shelf-off-take and sales of the IL DEO brand.
- To improve the general brand perception of IL DEO in the mind of the consumers.
- To improve brand positioning and re- enforce the credentials of creating happiness with friends.
SOLUTION
TOTAL OUTLETS
70 Wholesale
39 Modern Trade
210 Neighbourhoods
168,317 units sold
LOCATIONS
- Lagos
- Onitsha
- Asaba
- Awka
- Aba
- Port Harcout
- Kano
- Abuja
