OVERVIEW
COFFEE FOOD MUSIC is a pioneering concept which plans to unite like minds of Lagos over appealing coffee recipes that include coffee cocktails and mock tails, along with the tastiest meals from food vendors. With this platform in view, Nescafe will be able to meet its target audience via engagement and sampling
OBJECTIVE
- Create top of mind awareness for Nescafe and unique consumption ways at the Coffee Food Music
- Increase brand impression and perception among the target audience at the event
- Partner with numerous appetizer, main dish and dessert vendors.
- Induce trial and recruit new consumers for Nescafe
TEAM STRUCTURE
- 1 Supervisor
- 25 Mixologist
- 2 Preparatory
- 30 Ushers
- 6 Brand ambassadors
- 10 Jet Packers
SAMPLING: 8,000 cups Of NESCAFE mock tails and cocktails in 1 day
LOCATION: Muri-Okunola Park, Lagos
