TENSION
The business unit has invested in a number of NESCAFE mobile assets, in order to accelerate recruitment of target audience and enhance NESCAFE target audience for consumers.
OBJECTIVE
- Create top of mind awareness for NESCAFE and unique consumption ways at the Monster truck neighbourhood cafe
- Increase brand impression and perception among the target audience residents and other locales
- Induce trial and recruit new consumers for NESCAFE
SOLUTION
Nescafe Pop-Up Café was birthed and this platform will be ensure target audience is met via sampling, engagement and consumer experience using the Nescafe monster truck.
TEAM STRUCTURE
- 1 Supervisor
- 4 Mixologist
- 10 Handy men
- 4 Ushers
- 2 Brand ambassadors
- 1 Drivers
SAMPLING:
1,700 cups of NESCAFE 3 in 1 breakfast coffee and NESCAFE cocktails
LOCATION: BICS Garden, Lekki Phase 1. Lagos
