TENSION
Agency to carry out a consumer detailing programme in store retain, convert and recruit new users of imperial leather through sales to adoption route.
OBJECTIVE
- Increase off-take of imperial leather soap and roll-on in key purchase channels
- Stimulate trial and repeat purchase of Huggies.
SOLUTION
By educating shoppers and encouraging them to purchase to imperial leather soap and roll-on.
RESULTS
Deployment of in store promoters and shelf stock merchandising in Key stores in Lagos.
- Shoprite
- Spar
- Blenco
- Hubmart
- Supersaver
- Justrite
- Twinsfaja
- Game
Total sales soap: 15080 units
Total sales roll-on:3894 units
