TENSION:-
- Rothmans is loosing market share to competitive brands based on negative perception of it being an aged brand.
- How do we change perception without changing brand content?
OBJECTIVE
Introduce the new packaging innovations of the Rothmans Demi & Nano variants to consumers as the same Rothmans in an innovative, trendy look.
SOLUTION
Awareness drive through Palette Display, Planograms, Instant Reward on purchase of brand Direct Consumer Engagement using Key Account executives at select Key Accounts within Lagos.
