TENSION:-
Agency to carry out a consumer detailing programme to recruit and convert non user households to use Harpic 200ml through trials to adoption route.
OBJECTIVE
- Empower consumers with brand use and knowledge with the aim of driving trial and sales of Harpic 200ml
- A total of 1 million homes shall be recruited with 50% strike rate.
- Contact and generate purchase for Harpic 200ml in the agreed locations.
SOLUTION
Door-to-door execution pan Nigeria
Duration – 10 months
RESULT
- A total of 741,439 homes were recruited and 49% were converted into using Harpic.
- 62,489,820 naira was generated from sales of 361,298 bottles of Harpic 200ml @ 90% vs.target.