Harpic – Door-to-Door Exercise

TENSION:-

Agency to carry out a consumer detailing programme to recruit and convert non user households to use Harpic 200ml through trials to adoption route.

OBJECTIVE

  • Empower consumers with brand use and knowledge with the aim of  driving trial and sales of Harpic 200ml
  • A total of 1 million homes shall be recruited with 50% strike rate.
  • Contact and generate purchase for Harpic 200ml in the agreed locations.

SOLUTION

Door-to-door execution pan Nigeria

Duration – 10 months

RESULT

  • A total of 741,439 homes were recruited and 49% were converted into using Harpic.
  • 62,489,820 naira was generated from sales of 361,298 bottles of Harpic 200ml @ 90% vs.target.