TENSION:-
How do we drive brand awareness and availability for Purit Antiseptic?
OBJECTIVE
- To improve the general brand perception on the new PURIT LIQUID ANTISEPTIC,
- Improve brand positioning and extend its relevance to entire family usage occasions.
- Drive trials, and propel purchase and re-purchase of Purit antiseptic.
- Increase sales.
SOLUTION
A.V.A Drive within 20,000 Neighbourhood stores focusing on stores that sell provisions and household items.
RESULT
Total Sales Achieved: 5,134,700
Total Sales Percent achieved: 128%
Successfully deployed merchandising items to the following stores:
- LAGOS
- IBADAN
- PORT-HARCOURT
- ABA
- ABUJA
- KANO
- ONITSHA
