Orijin : Awoof

TENSION:-

How do we create an avenue  to promote the brand of Orijin RTD 45cl and 60cl, create awareness and generate positive perception for the brand in the minds of consumers.

OBJECTIVE

  • To position the brand and enforce its credentials in the market.
  • Provide more selling opportunity for our outlets by increasing their rate of sales.

SOLUTION

Carryout an orijin Awoof product launch across 1500  bars in Lagos where consumers can purchase the brand at a discounted rate.

RESULT

  • 7,188 cases of the 45cl RTD was sold
  • 5,957 cases of 60cl RTD was sold.