TENSION:-
The Johnnie Walker ‘win a trip to Scotland’ raffle promotion was to drive sales, promote talkability and reward Johnnie walker customers.
OBJECTIVE
- To flawlessly execute and monitor promotion
- To promote brand consumption
- To drive consumer engagement
SOLUTION
- Engage consumers in Lagos, Ibadan, Calabar, PH,Eugu,Owerri,Asaba,Abuja and Warri to achieve a daily sales target of 35 bottles per store across the Johnnie Walker variants.
- Reward consumers upon purchase through a reward scheme.
RESULTS
Total Sales Percent achieved: 138%
Total Bottles of johnnie walker sold: 7,876
Total Outlets activated: 25
