OVERVIEW
Introducing the new Pocket scotch as one of the most exciting innovations of Johnny walker
A new, stylish, accessible and portable innovation for great times with friends
KPIs
- Activate the popular block parties to showcase the new pocket scotch.
- Create affinity for the new brand by leveraging on brand’s assets
SOLUTION
- Rebuild the image of JW red label as a fluid, contemporary and stylish brand
- Recruiting Non/regular/occasional whisky drinkers back into the trade mark through music, fashion, lifestyle and art.
- To create assets and a brand experience that is colorful and distinct enough to disrupt, drive awareness, desire and ultimately attract new customers
LOCATION
- LAGOS
- ABUJA
