TENSION:-
The Guinness and Smirnoff Brand was seeking ways to recruit loyal drinkers of Guinness Africa Special Gas) and Smirnoff X1.
OBJECTIVE
- To recruit new consumers via the sampling activity.
- Generate brand talkability and top of mind awareness.
- To use the platform to create brand affinity among corp members
- Increase consumer disposition funnel from trial to loyalty.
SOLUTION
STEP UP TO SPIRITS
A multiple brand engagement activity aimed at encouraging trial of Guinness spirits, through sampling in NYSC camp Lagos
RESULTS
Total Cases of GAS sold: 201.04
Total cases of Smirnoff sold: 288
Total NYSC Camps activated: 8
