Guinness Nigeria intended to launch it’s new premium lager, Guinness Gold to internal and external publics and also needed a way to ensure a strong connection between the brand and the target consumers.
The Execution
The execution of the trade launch took place on the rooftop of Oriental Hotel Lagos.
Attendees were treated to music from live band and an orchestra while they dined 5 star style and then their first taste of the new Guinness Gold Lager.
Successful & Memorable Internal & Trade Launch, which trended online and sparked organic conversations
Members of Trade were treated to an evening of luxurious entertainment
Sustenance
In order to ensure TOMA for Guinness Gold we took the brand directly to target consumers at their favourite bars and 3rd space events, bringing the Gold Experience with the signature “Gold Bar, Illuminated Tray & our Brand promoters.
The ongoing activation has reached the 4,026 mark and we have Sampled 61,733 Consumers while selling 59,676 bottles
