TRADER MONI MARKET ACTIVATION

TENSION

A Federal Govt. Empowerment scheme to help alleviate poverty by recruiting over 1 million retail trade members across Nigeria into participating in a program to benefit from a sustaining financial / commercial support for their businesses

SOLUTION

  • Deployment of an awareness & enumeration team to recruit & capture beneficiaries per business type using field mgt. app.
  • This would be done leveraging on a trade forum which would bring together the TG in a space where they can raise questions and learn more about the programme.
  • We also proposed making use of testimonials of traders who had previously benefited from the programme as a recruiting tool.

OBJECTIVES

  • Enumerate and Validate and beneficiaries across key cities PAN Nigeria.
  • Drive awareness and Disbursement in key cluster points in these cities.

RESULTS

Project currently ongoing and has been executed in:
KANO
– ENUGU
– BAYELSA
So far almost a thousand traders have been reached in each market