In 2019 we embarked on the second phase of the TraderMoni programme in order to sensitize traders and recruit them into the empowerment scheme.
The aim of this sensitization programme was to dispel myths and rumors and this was achieved by a special partnership between the Bank Of Industry and GDM Group
Our Approach
A mobile app used to bridge the gap of data and market insight which was efficient in enumerating petty traders and was operated by the Field Agents across 36 states in Nigeria
Data Capture Details
- Name of Trader
- Pictures of traders and their wares
- Market Location (State and market)
- Phone Number
- Category of trade (what they sell)
- Geocode trader’s location
- Enumerator’s Name
