TENSION:-
Tappers palm is a new product from Guinness Nigeria. It is a product positioned to connect urban to rural and offered as a more authentic alternative to beer and aspirational to the modern African man
OBJECTIVE
- To introduce new brand to key stakeholders in Enugu, Owerri, Aba as well as its environs.
SOLUTION
A trade launch to introduce Tappers Palms in Enugu, Owerri and Aba on the 2nd ,6th, 8th and 13th of February, 2018 with major stakeholders in the city such as retailers, wholesalers and DBs in attendance.
SAMPLING
1692 units (141 crates) of Tappers palm was consumed across 4 locations.
ATTENDANCE
581 across all location
LOCATIONS
- Enugu
- Calabar
- Owerri
- Aba
