HARP – In Bar Activation

TENSION:-

Harp brand was seeking TOMA maximum and brand visibility on-trade and off-trade.

OBJECTIVE

  • To drive trial, purchase and re-purchase of HARP
  • To increase consumption and sales of the HARP brand
  • To improve the general brand perception of HARP in the mind of the consumers
  • To improve brand positioning and re-enforce the credentials of creating happiness with friends

SOLUTION

Carry out an in bar activation to position harp as the brand that promotes friendship and create happy moments via buy 1 bottle and get 1 for a friend.

RESULTS

  • The brand had a  consumer reach of  11,232.
  • Total sales achieved 13,129,250.
  • Overall activation achieved 100%.