TENSION:-
Harp brand was seeking TOMA maximum and brand visibility on-trade and off-trade.
OBJECTIVE
- To drive trial, purchase and re-purchase of HARP
- To increase consumption and sales of the HARP brand
- To improve the general brand perception of HARP in the mind of the consumers
- To improve brand positioning and re-enforce the credentials of creating happiness with friends
SOLUTION
Carry out an in bar activation to position harp as the brand that promotes friendship and create happy moments via buy 1 bottle and get 1 for a friend.
RESULTS
- The brand had a consumer reach of 11,232.
- Total sales achieved 13,129,250.
- Overall activation achieved 100%.