TENSION:-
- The APNAD category wanted to tap into the large opportunity that existed in the CSD market
- To take advantage of this opportunity, Malta Guinness and Orijin Zero needed to be available for consumption at the point of need.
- Drive product distribution and adoption of the APNAD brands as a viable CSD alternative
OBJECTIVE
- Activate 50 open markets pan Nigeria for 6 months
- Make MG and OZ available and easy to buy in the markets for instant consumption
SOLUTION
A depletion driven activation designed to drive immediate and imminent consumption of Malta Guinness and Orijin Zero in major open markets.
RESULTS
Top of mind awareness
- Sales achievement of 82% in 3 months.
- MG- 46,918 cases 77,456
- Orijin- 79,630 cases vs 77,456 cases
