Milo – Project AVA (Visibility & Deployment Activities)

TENSION:-

MILO ENERGY CUBE business had been experiencing limited Availability, Visibility & Accessibility (AVA) of the product to target consumers.

OBJECTIVE

To  increase Availability Visibility, and Accessibility  in these outlets.

SOLUTION

A.V.A Drive within 20,000 Neighbourhood stores focusing on kiosks that sell candies.

RESULTS

  • 3 successful bursts held in each year
  • 8 on-ground teams over 250,000 children engaged & sampled at their schools per burst championship ideals instilled in children engaged in 3 regions.