TENSION
The need for a strategic way to amplify the launch of MILO CRUNCHY CEREAL, by making the right noise around the brand.
OBJECTIVES
To create a historical and memorable event in the minds of the consumers, thereby creating a challenge to beat the GUINNESS BOOK OF RECORD, set in Dubai by Kellogg’s. A record setting 1,354 participants sat down in Dubai to eat together for the ‘WORLD’S LARGEST CEREAL BREAKFAST’
SOLUTION
Event held at cocoa mall Ibadan with exciting activities all geared at creating brand awareness and recall amongst its core target 1750 consumers were counted
Other activities such as:
- Product talk/sampling
- Lucky Dip & Instant Gifts
- Family fun fair elements
