TENSION
How do we sample, drive sales and increase customer retention for Milo RTD amongst the TA at key touchpoints where they can be found?
SOLUTION
Propose a mall activation to generate trial and provide sales opportunity for the brand specifically the RTD MILO Create a series of exciting engagements
specifically to encourage kids to be physically active, with the aid of fun sports and games. This would be an avenue to sample kids, while riding on Milo’s USP of being the energy for future champions.
OBJECTIVES
- Come up with creative ways to engage primary and secondary targets (kids and their parents).
- Drive sampling and sales of Milo RTD in shopping malls. increase customer retention for Milo RTD
- amongst the TA at key touchpoints where they can be found?
RESULTS
89,929 consumers
REGIONS
- Lagos
- West
- East
- North
