Pepsodent – World Oral Health Day 2018

OBJECTIVES

To mark the celebration of the 2018 WOHD with a grand event and pass a sustainable & memorable message on “Brush Day & Night for a world free of Cavities

KPI’S

  • Raise awareness for Oral care hygiene during the World Oral Health Day.

  • Mobilize 2000 school children from public/private primary schools in Lagos to participate in WOHD 2018 activities .

  • Manage logistics for children and guests during the celebration event .

WHAT WORKED

  • Early setup  of venue:

  • Setup started  a day to the event which reduced the rush hour timing.

  • The invites sent to schools for the WOHD helped in achieving the target of reaching 2000 pupils.

  • Provision of buses to convey pupils helped in early arrival.

  • Recruitment of care givers to keep the pupils in check enhanced coordination.

  • The venue for the event was central and easily accessible by everyone.

  • There was enough parking space for every invited guest  thereby making movement around the premises well coordinated.