TENSION:-
Guinness Nigeria Plc. first partnered with the Federal Road Safety Commission (FRSC) on road safety awareness in 2004 when the United Nations declared that year as International Road Safety Year with the theme, “Safe Roads”.
The EMBER month campaign took place in 4 locations. (Agege park-Lagos where we had the flag off, Jabi park-Abuja, Ramat park-Benin and OJota park, Lagos).
OBJECTIVE
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To Promote responsible drinking and create awareness of the dangers of drink driving.
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To Generate awareness, excitement and buzz about the Annual ‘Ember Months’ Campaign by Guinness Nigeria
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To win over the hearts and minds of the local community, and demonstrate that Guinness Nigeria values its customers and is keen to encourage moderation / responsible drinking habits
LOCATIONS
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Agege, Lagos
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Ojota, Lagos
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Jabi park, Abuja
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Ramat Park Benin
