BRIEF
- Draw up a cost-effective PR plan to create and drive awareness for the
- Develop creative contents around the competition and its objectives.
- Provide a platform for the competition’s virtual activities and final competition event with breakout sessions.
- Manage creatives, media, PR, and press coverage for the grand finale pre & post event
OBJECTIVE
- To get high influx of entries for the competition from the Call-to-Participate.
- Provide unique and memorable virtual competition sessions packed with learning and engaging experiences for the students, judges assessing the ideas and the audience.
- Grow Unilever’s the employer brand image with university students.
EXECUTION
We developed an awareness campaign on social media, directed to Students in universities to register to participate in the event. We set up a virtual event platform where the finale took place featuring three teams, with a panel of judges all connected remotely and the event was streamed live on Youtube. A landing Page was designed to onboard viewers for the finale. Posts were amplified on blogs and newspapers
