BRIEF
Create brand awareness and brand visibility for Fire Condoms by creating an experiential engagement in Lagos and Abuja.
OBJECTIVE
- GROW BRAND AWARENESS
- DRIVE SALES
- EDUCATE CONSUMERS ON THE NEED FOR SAFE SEX
EXPERIENTIAL MARKETING
EXECUTION
LAGOS:
The event was held at Ikeja City Mall(ICM).
Over 500 shoppers were engaged in brand talk
Shoppers also participated in games and were rewarded with the branded t-shirt and hand fan to serve as a brand recall. Hence, a total of 49 t-shirts were given out.
ABUJA:
Whilst in Abuja, a total of 180 shoppers were engaged in-store and outdoor with a total of 7 packs of the products sold.
Dancers were engaged to drive shoppers’ attention to the brand.
THE RESULT
30 BOXES (360 Packs) WERE SAMPLED
