TASK
- Communicate brand benefits and drive one-on-one engagement and sales with shoppers instore on Lux Even Complexion 125g; and reward shoppers with Lifebuoy hand sanitizers; thereby creating awareness for Lifebuoy hand sanitizer.
- Reward brand loyalists with exciting items and recruit new users.
EXECUTION
- 32 Brand Ambassador’s were deployed into modern stores to create brand awareness, educate shoppers on brand benefits, encourage trials and recruit new users for the brand. The activities cover Lagos Island and Lagos mainland.
