Overview
In a thrilling first for consumers across Africa, Malta Guinness, Nigeria’s premium malt drink has launched an exciting Pan African TV show tagged the Maltavator Challenge that will see home-grown Nigerian talents compete against contestants from Ethiopia, Ghana and Ivory Coast to see who can best fuel their greatness by turning the Malta goodness into greatness.
OBJECTIVES
- To promote brand impressions and visibility around the park
- To increase consumption and sales of Malta Guinness
- To promote brand perception and positioning in the minds of the consumers
LOCATIONS
- Ibadan
SAMPLING
- 91 CASES SAMPLED
TEAM STRUCTURE
- 1 Supervisor
- 10 Cheerleaders
- 10 BAs
- 15 Handymen
- 10 Ushers
- 10 Registration attendants
