Johnnie Jazz and Whisky

OVERVIEW

Johnnie Walker Black Label, the world’s most awarded whisky is a premium brand that engaged its target audience with an afro inspired jazz immersive evening. The company of friends were treated to an extraordinary experience in a bid to reinforce Johnnie Walker Black premium value proposition.

OBJECTIVES

  • To create a platform that heroes Johnnie Walker Black Label from other whisky brands

  • Build strong brand loyalty and association

  • Plan end to end quality execution.

  • Push for Sales and give out free cocktails during the event.

  • Increase brand impressions and perception among the target audience at the event

LOCATION: Victoria Island

ATTENDANCE: 310

SALES

 A total of 48 bottles was sold

  • o39 Black Label

  • o3 Blue Label

  • o6 Platinum Label