OVERVIEW
Johnnie Walker Black Label, the world’s most awarded whisky is a premium brand that engaged its target audience with an afro inspired jazz immersive evening. The company of friends were treated to an extraordinary experience in a bid to reinforce Johnnie Walker Black premium value proposition.
OBJECTIVES
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To create a platform that heroes Johnnie Walker Black Label from other whisky brands
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Build strong brand loyalty and association
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Plan end to end quality execution.
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Push for Sales and give out free cocktails during the event.
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Increase brand impressions and perception among the target audience at the event
LOCATION: Victoria Island
ATTENDANCE: 310
SALES
A total of 48 bottles was sold
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o39 Black Label
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o3 Blue Label
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o6 Platinum Label