Malta Guinness – Open Market Activation & HORECA Launch

 TENSION:-

Based on the launch of the Herbs Infused variant of the mother brand Malta Guinness, there was need to drive awareness and trial. 

OBJECTIVE

  • To drive trials, and initiate purchase and repurchase of Malta Guinness Herbs Lite
  • To establish awareness and general perception of Malta

Guinness Herbs Lite in the mind of consumers

  • To enable sales and consumption of the new brand by its consumers
  • To position the brand and enforce its credentials in the market

SOLUTION

Leveraging on 6 Channels with high target audience traffic- (Open market, In-store, Bukateria, Place of worship, Mall, Beach) Pan Nigeria to carryout massive direct consumer sampling and engagement activities.

RESULTS

  • We activated 10 Key Cities across Nigeria
  • 87% of the target were sampled across the 6 Channels
  • N ,325,000 Million in sales.