TENSION:-
Based on the launch of the Herbs Infused variant of the mother brand Malta Guinness, there was need to drive awareness and trial.
OBJECTIVE
- To drive trials, and initiate purchase and repurchase of Malta Guinness Herbs Lite
- To establish awareness and general perception of Malta
Guinness Herbs Lite in the mind of consumers
- To enable sales and consumption of the new brand by its consumers
- To position the brand and enforce its credentials in the market
SOLUTION
Leveraging on 6 Channels with high target audience traffic- (Open market, In-store, Bukateria, Place of worship, Mall, Beach) Pan Nigeria to carryout massive direct consumer sampling and engagement activities.
RESULTS
- We activated 10 Key Cities across Nigeria
- 87% of the target were sampled across the 6 Channels
- N ,325,000 Million in sales.