TENSION:-
How do we drive sampling, sales and customer retention among the TA?
OBJECTIVE
Strongly communicate the brand’s NHW positions and credentials, re-enforcing it as the brand of choice when considering breakfast meals.
SOLUTION
Create a new excitement and buzz for GOLDEN MORN using the breakfast platform.
RESULTS
- Activated 16 locations across Nigeria.
- Average of 95% target achieved across all locations during both in-store, school and event sampling.