Golden Morn – Schools, Neighborhoods and In-store Activation

 TENSION:-

How do we drive sampling, sales and customer retention among the TA?

OBJECTIVE

Strongly communicate the brand’s NHW positions and credentials, re-enforcing it as the brand of choice when considering breakfast meals.

SOLUTION

Create a new excitement and buzz for GOLDEN MORN using the breakfast platform.

RESULTS

  • Activated 16 locations across Nigeria.
  • Average of 95% target achieved across all locations during both in-store, school and event sampling.