TENSION:-
There arose the need to drive trial and sales for the newly launched Orijin Zero in retail outlets in Lagos and the Eastern part of Nigeria.
OBJECTIVE
- Recruit and enlist 4,000 Retailers across Rural & Semi-urban areas in Lagos & East division
- Recruit new outlets selling non alcoholic drinks in Lagos and East rural & semi-urban areas
- Deploy posters to create visibility of ORIJIN Zero in all retail outlets activated.
SOLUTION
We developed a sales, visibility and sampling drive to ensure retail outlets in the identified areas stock the brand.
RESULTS
- A total of 2650 retailers were sampled and 9635 cases were sold.
- 5130 new outlets were recruited in both the Lagos & East divisions.
- 12,840 outlets were reached through this exercise.