Orijin – Zero Milk Run

TENSION:-

There arose the need to drive trial and sales for the newly launched Orijin Zero in retail outlets in Lagos and the Eastern part of Nigeria.

OBJECTIVE

  • Recruit and enlist 4,000 Retailers across Rural & Semi-urban areas in Lagos & East division
  • Recruit new outlets selling non alcoholic drinks in Lagos and East rural & semi-urban areas
  • Deploy posters to create visibility of ORIJIN Zero in all retail outlets activated.

SOLUTION

We developed a sales, visibility and sampling drive to ensure retail outlets in the identified areas stock the brand.

 

RESULTS

  • A total of 2650 retailers were sampled and 9635 cases were sold.
  • 5130 new outlets were recruited in both the Lagos & East divisions.
  • 12,840 outlets were reached through this exercise.