BRIEF
Drive sales and TOMA at designated bus park during driving sales and TOMA at designated Bus park during the weekends and festive period.
OBJECTIVE
DRIVE SALES DRIVE IN THE FOLLOWING LOCATIONS
- Ojodu Bus Park, Lagos
- Oshodi Bus Park, Lagos
- Ramat Park, Benin
- Chisco Park, Onitsha
- Eyinma Park, Aba
CHANNEL DEVELOPMENT
EXECUTION
The team was set up with 8 Brand Ambassadors who engaged and educated consumers to drive brand knowledge, recruitment and sales.
29,528 cases of Malta Guinness PET and Dubic PET were sold translating to 172% of total target achieved.
