BRIEF
Drive brand visibility on focus brands by deploying salesmen to 6 designated locations.
OBJECTIVE
- Deploy salesmen into selected locations.
- To ensure that salesmen engages target audience across locations accordingly.
- Visibility and sales of focus brands using the right mechanics.
CHANNEL DEVELOPMENT
EXECUTION
A total number of 6 salesmen were deployed into 6 designated locations and they drove sales & visibility on 4 focus brands ; CLASSIC PILLOW -1,500.00 . COMFY-PILLOW 1,850.00. CROWN PILLOW- 2,350.00 for 26 days
RESULTS
900 PILLOWS SOLD
