TENSION:-
Mouka Limited launched its gender specific children’s mattress (with attractive designs specific to girls and boys) in a water resistant mattress textile. The brand wanted to create an engaging experience endearing kids to the brand and driving purchase from mums.
OBJECTIVE
Dreamtime Mattress amongst primary and secondary targets reaching them with the product information.
SOLUTION
Taking into consideration the negative effects of poor sleeping habits on kids and how it impacts their performance at school.
We created the concept;
QUALITY SLEEP SMARTER KIDS
Using demo’s and educational materials to educate kids about the negative effects of poor sleep habits, drawing their attention to how the right kind of comfort on MOUKA DREAMTIME MATTRESS delivers quality sleep
RESULTS
Over 100 secondary schools were reached Pan Nigeria with direct demo of the water resistant Mouka Dream Time Mattress experienced by 1500 student ages 8-13
