Pfizer : New Doctor Summit

TENSION:-

How do we take the engagement of doctors and make it fun, while subtly placing our products and their value as top of mind.

OBJECTIVE

  • Achieve Strong engagement with House Officers and deliver real value to the institution through the following:
  • Supporting Institutions to provide quality training for House Officers
  • Providing a platform for interaction with Pfizer.

SOLUTION

Creating and managing the new doctors summit, in selected states pan Nigeria.

RESULT

  • Had a successful event at the University teaching hospital, Gwagwalada, Abuja.
  • 76 house officers were in attendance
  • A 100% engagement among attendees.