OBJECTIVES
To create brand awareness about Huggies Nappy Pant in Modern Trade outlets in Lagos, induce product trials and recruit new users (mums) to drive increased shelf offtake
AGENCY KPI
- Recruitment and training of sales ambassadors to drive execution.
- Sell-out of 3171 units of Huggies nappy Pants within 18 working days
- Reward of Shoppers on purchase of products based on mechanics.
- Daily activity reporting and Weekly review reports. mm
OUR TASK
- Deployment of trained sales ambassadors to participating outlets
- Detailing of shoppers within the participating outlets.
- Aggressive sales drive and rewarding of shoppers based on mechanics
- Real time reporting of activities within the outlets
- Weekly reporting and communication of shoppers’ insights.
THE RESULT
- The Huggies Nappy Pant was done in 27 outlets in Lagos.
- A total of 486 activation was done. At an average of 18 days per outlets.
- A total of 6,202 unit was sold at an Achievement of 196% vs Target of 3171 units across sizes. ( sizes are 3,4,5 and 6)
- A total of 14,603 shoppers were reached at an achievement of 102% vs Target of 14,208.
ENGAGEMENT PICTURES
