TENSION:-
The recent economic decline and promotional activities of competition brands resulted in a decline in the sales of the brand. There was a need to launch a campaign that will push sales.
OBJECTIVE
- Increase off-take of Huggies Dry Comfort Size 3 in key purchase channels by 100%
- Stimulate trial and repeat purchase of Huggies.
- Drive share of shelf and secondary placement
SOLUTION
A consumer promotion was launched in which In-store promoters were deployed to stores educate shoppers and encourage the purchase of Huggies diapers. Visibility materials were also deployed in-store
RESULTS
Deployment of instore promoters and shelf stock merchandising in 9 Key cities in Nigeria
- Lagos
- Ibadan
- Benin
- Calabar
- PH
- Enugu
- Abuja
- Warri
- Kano
