Nescafe – Social Media Week 2017

TENSION:-

How can Nescafe leverage on the Social Media Week to engage consumers with the different Nescafe variants and promote consumption.

OBJECTIVE

  • To engage consumers with different NESCAFE variants within the NESCAFE exclusive hub
  • To improve and reaffirm brand perception and credentials in the market
  • To promote brand consumption among target audience.

SOLUTION

NESCAFE CORNER

  • Create a Nescafe hub at the social media week venue where consumers will engage with the Nescafe brand and promote the brand consumption

RESULTS

  • The brand created an impression on 19,000 consumers in 1 location.
  • 13,400 Consumers drank NESCAFE in 5 days in 1 location