TENSION:-
How can Nescafe leverage on the Social Media Week to engage consumers with the different Nescafe variants and promote consumption.
OBJECTIVE
- To engage consumers with different NESCAFE variants within the NESCAFE exclusive hub
- To improve and reaffirm brand perception and credentials in the market
- To promote brand consumption among target audience.
SOLUTION
NESCAFE CORNER
- Create a Nescafe hub at the social media week venue where consumers will engage with the Nescafe brand and promote the brand consumption
RESULTS
- The brand created an impression on 19,000 consumers in 1 location.
- 13,400 Consumers drank NESCAFE in 5 days in 1 location