TENSION:-
How do we create an event where our TG can sample the Orijin brand in a fun and exciting environment
OBJECTIVE
- To promote brand impressions and visibility around the concert venue
- To increase consumption and sales of Orijin
- To promote brand perception and positioning in the minds of he consumers
SOLUTION
We created a free concert with free drinks for the residents of Lagos mail and for reminisce and friends to give back to the streets
RESULTS
- The brand created an impression on approximately 8000
- 2400 consumers drank Orijin RTD in 7 hours
- 2,400 consumers drank Orijin Zero in 7 hours
- 200 consumers drank Orijin bitters in 7 hours