Orijin – Reminisce “THE STREET CONCERT”

TENSION:-

How do we create an event where our TG can sample the Orijin brand in a fun and exciting environment

OBJECTIVE

  • To promote brand impressions and visibility around the concert venue
  • To increase consumption and sales of Orijin
  • To promote brand perception and positioning in the minds of he consumers

SOLUTION

We created a free concert with free drinks for the residents of Lagos mail and for reminisce and friends to give back to the streets

RESULTS

  • The brand created an impression on approximately 8000
  • 2400 consumers drank Orijin RTD in 7 hours
  • 2,400 consumers drank Orijin Zero in 7 hours
  • 200 consumers drank Orijin bitters in 7 hours