CAMPAIGN SUMMARY
The objective is to drive sales of Baxi Box via one-on-one retail engagement in the neighbourhood channels, create immediate and sustainable awareness for Baxi box among agents [as well as customers], create validation of any promotional campaign promise made by the business, and maximize brand awareness at all agent forums and street storms taking place across the country.
RESULT
39 Agent forum and 99 town-storming activities were held in different states. 2372 customers recruited and 173 units of device sold.
While the project was still running, Covid-19 happened.
