TENSION:-
Brand visibility was low at point of purchase. There was a need address this and provide additional visibility of products at their decision point.
OBJECTIVE –
To create 120 vision stores where all RB products are available at one stop by driving the 4ps. To drive share of shelve and secondary placement.
SOLUTION
Deploy Merchandising items to stores to ensure store grows to vision stores. Ensure proper plannograming in the store. To ensure shelve is stocked and properly merchandise.
RESULTS
Successfully deployed merchandising items to the following stores:
- Lagos
- Ibadan
- Benin
- Calabar
- Owerri
- PH
- Enugu
- Abuja
- Warri
- Kano
- Jigawa
- Bayelsa
- Akure
- Ilorin
