TENSION:-
There was a need to map out existing outlets for the Brand to aid proper visibility and seeding in of products.
OBJECTIVE –
Validation and Geotag Outlets
- Acquire new outlets
- Data Geo-tag all T1 outlets
SOLUTION
Project Census
Teams of supervisors enumerators were sent out to cover 4 LGAs; Mainland, Shomolu, Mushin and Etiosa to run for 26 days.
RESULTS
- Over 1000 outlets were geotagged.
- 203 new outlets acquired.