Reckitt Benckiser – Outlet Census Project

TENSION:-

There was a need to map out existing outlets for the Brand to aid proper visibility and seeding in of products.

OBJECTIVE –

Validation and Geotag  Outlets

  • Acquire new outlets
  • Data Geo-tag all T1 outlets

SOLUTION

Project Census

Teams of supervisors enumerators were sent out to cover 4 LGAs;  Mainland, Shomolu,  Mushin and Etiosa to run for 26 days.

RESULTS

  • Over 1000 outlets were geotagged.
  • 203 new outlets acquired.